Zoomasia Logistics Supports the 2025 Philippine Community Basketball League!

2025 Philippine Community Basketball League

On March 23, 2025, the Philippine Community Basketball League, sponsored by Zoomasia Logistics, kicked off at Clifford English Experimental School in Panyu, Guangzhou. As a company deeply engaged in China-Philippines cross-border logistics, Zoomasia Logistics remains committed to fostering cultural exchange and strengthening community connections between the two countries.  

With the support of the Philippine Consulate General in Guangzhou and Filcom GZ (the Filipino Community Organization in Guangzhou), the event was organized by community leader Jon and his team. The tournament attracted participants from various regions of Guangdong, using basketball as a bridge to showcase both sportsmanship and cultural integration.  

01 | Event Organization & Background 

Uniting the Community Through Basketball

The event commenced with representatives explaining the league's purpose and rules to the participating teams.  

Led by Filipino community leader Jon and his team, this basketball league was designed to create a platform for emotional connection among Filipinos in Guangdong. A total of six teams participated, representing Guangzhou, Shenzhen (two teams), Dongguan, Foshan, and the PCG team, composed of employees from the Philippine Consulate General in Guangzhou. Each team had 15 players, all of whom were Filipinos working or living in Guangdong.  

The Philippine Consulate General in Guangzhou and Filcom GZ provided official support, ensuring that the tournament followed proper protocols while incorporating cultural significance.  

Branded Merchandise & Sponsorship

Zoomasia Logistics, as the primary sponsor, played a significant role in the event by providing team jerseys, sports towels, trophies, and souvenirs—all featuring the company’s branding.  

Team Sponsorship & Brand Exposure 

The Guangzhou team, sponsored by Zoomasia Logistics, took pre-game photos showcasing their team uniforms. This branding strategy maximized visibility and established a deep association between the company’s values and the tournament’s spirit.  

02 | Game Highlights & On-Site Atmosphere

— Passion for Competition and Cultural Exchange

Opening Ceremony  

At 9:00 AM, the tournament began with all Filipino participants singing the Philippine national anthem in unison. Jon, representing the organizers, emphasized that basketball is not just a sport but also a vital link to the Filipino community’s sense of belonging.  

The games were played under official FIBA rules, with a professional referee team officiating. The six teams competed in a round-robin format, accumulating points to determine the champion.  

Intense Matches & Unforgettable Moments  

Players showcased the dynamic and agile style of Filipino basketball, pushing their limits to secure victory. The audience’s enthusiastic cheers resonated throughout the venue, maintaining a lively atmosphere from morning until evening. The matches reached multiple climactic moments, leaving spectators and players alike with unforgettable memories.  

Many participants expressed that this event felt like “the closest thing to home” since living abroad.  

A Message from Jon

After the tournament, Jon shared his gratitude and a piece of exciting news:  

Hello everyone! I just want to share that this event was a huge success, and it would not have happened without the full support of Zoomasia Logistics. I am extremely grateful to Mr. Shi Ruo for sponsoring us and to Ms. Shen Qian for attending our event. I am pleased to announce that the Zoomasia-sponsored team has won the championship (Guangzhou team)."  — **Jon**  

03 | Sponsorship Mission & Corporate Vision

— From Cultural Trust to Trade Cooperation

Zoomasia Logistics chose to sponsor this event as part of its long-term commitment to fostering cultural exchange and trade relations between China and the Philippines. As a leading logistics provider specializing in China-Philippines shipping, Zoomasia Logistics serves numerous Filipino clients and partners, understanding the crucial role of cultural trust in business collaboration.  

Core Sponsorship Values

Through its support for Filipino community activities, Zoomasia Logistics aimed to convey two key messages:  

1. Showcasing Chinese enterprises as friendly and supportive partners to the Filipino community through sports sponsorship, reinforcing mutual trust.

2. Enhancing cultural understanding through community engagement, creating a more inclusive environment for cross-border trade.

During the tournament, many Filipino participants actively engaged with the Zoomasia Logistics team, discussing logistics needs and business opportunities in the Chinese market. This “culture-driven business”